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Maiden Rock WI Store: Thursday - Sunday, 11- 4

Consulting With Artisan Groups

We mentor, consult and open pathways for artisans to US markets

We passionately empower women to see themselves as artisans, to embrace their culture, master their craft and successfully sell products in US markets.

 

How do we work?  We answer questions that individual artisans and artisan groups have about selling in the US and we help artisans build a strategy for successfully selling their pieces in the US.

 

 

Here are some of our tools:

Mentor

Build  a pathway to develop leaders from within 

Develop a culture that supports each other

Culture is your touchstone – Include color, motifs, myths, techniques and materials that celebrate your culture

Give your women social and economic opportunity

Think like entrepreneurs

 

Consult

Master the technique.  Train artisans.  Establish quality control

Equip artisans with tools of good design

Make the product unique in the marketplace

Develop objective framework for assessing work

Where does it fit in the global marketplace?

Refine, design and develop product

Develop line of inventory & price structure.  Do sales support a living wage?

Sales and Marketing

Best practices

 

Access

IFAM application and participation

Retail outlets

Wholesale opportunities

 

Here are some of the questions artisan groups have posed:

Initial Question:  What sizes should my scarves be?  How much should I charge for my line of handmade scarves at IFAM?

Outcome:  Build a line of scarves that is diverse in size, color and price point that will appeal to a broad audience.


Initial Question:  What would make my pieces more valuable to customers?  What details should be added or taken away to reach a price point?

Outcome:  Analyze product featues based on cost and perceived outcome to maximize product value. 

 
Initial Question:  Will US customers buy my maroon, gold and black colored rugs for their living room?

Outcome: I can remain true to my cultural identity but appeal to the aesthetics of the US customer.

 

Case Study:  Boucherouite weavers in southern Morocco

Moroccan Boucherouite rag rugs were invented by Moroccan women weavers in the last century out of necessity.  The women needed rugs for their own homes, and they needed to save the wool from sheep for commercial rugs … so the boucherouite rug was born.  Knotted rugs made from the scraps from the tailors in the Medina of Marrakech … they were durable, washable, and made everyone smile with their riot of bold color.

 

Initial Question:  How could these rugs be even more appealing in the US market?

 

Outcome:  Invest in the artisans and offer a three-day workshop that introduces design concepts and nurtures the artist in them.  Give each rug a color scheme …  use the color wheel and select colors that work together in home decor.  Add traditional symbols and motifs that make these rugs uniquely Moroccan and Berber. Bring the women together so they can nurture each other.  The results were amazing.  Some confided that it was the first class they had ever attended. 

 

Artisan pathways to US markets

We empower women to see themselves as artisans, to embrace their culture, master their craft and successfully sell products in US markets. 
 
How do we work?  We answer questions that individual artisans and artisan groups have about selling in the US and we help artisans build a strategy for successfully selling their pieces in the US. img-1562-2.jpeg

 

Some of the tools we use:

Mentor

  • Build  a pathway to develop leaders from within 
  • Develop a culture that supports each other
  • Culture is your touchstone – Include color, motifs, myths, techniques and materials that celebrate your culture
  • Give your women social and economic opportunity
  • Think like entrepreneurs

Consult

  • Master the technique.  Train artisans.  Establish quality control
  • Equip artisans with tools of good design
  • Make the product unique in the marketplace
  • Develop objective framework for assessing work
  • Where does it fit in the global marketplace?
  • Refine, design and develop product
  • Develop line of inventory & price structure.  Do sales support a living wage?
  • Sales and marketing
  • Best practices

Enable Access

  • Explore retail sales venues in the US
  • Retail outlets
  • Wholesale opportunities

 

Questions posed:

img-1543-2-2.jpegInitial Question:  What sizes should my scarves be?  How much should I charge customers in the US for my line of handmade scarves?

Outcome:  Build a line of scarves that is diverse in size, color and price point that will appeal to a broad audience.


Initial Question:  What would make my pieces more valuable to customers?  What details should be added or taken away to reach a price point?

Outcome:  Analyze product features based on cost and perceived outcome to maximize product value. 

 
Initial Question:  Will US customers buy my maroon, gold and black colored rugs for their living room?

Outcome: I can remain true to my cultural identity but appeal to the aesthetics of the US customer. 

Case Study:  Boucherouite weavers in southern Morocco 

img-4368.jpeg

 

Moroccan Boucherouite rag rugs were invented by Moroccan women weavers in the last century out of necessity.  The women needed rugs for their own homes, and they needed to save the wool from sheep for commercial rugs … so the boucherouite rug was born.  Knotted rugs made from the scraps from the tailors in the Medina of Marrakech … they were durable, washable, and made everyone smile with their riot of bold color.


Initial Question: How could these rugs be even more appealing in the US market?

img-4605.jpeg

Outcome:  Invest in the artisans and offer a three-day workshop that introduces design concepts and nurtures the artist in them.  Give each rug a color scheme …  use the color wheel and select colors that work together in home decor.  Add traditional symbols and motifs that make these rugs uniquely Moroccan and Berber. Bring the women together so they can nurture each other.  The results were amazing.  Some confided that it was the first class they had ever attended.  

  

 

 

 

 

 

 

 

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Get Started

Interested in taking your work to the next level?  Contact us.  Tell us about your work.  Share your goals and together we can make a plan.

info@culturalcloth.com

Mary Anne Wise

Jody Slocum

Angie Brown